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SIGNS IT’S TIME TO UPDATE YOUR WEBSITE

With the amount of search queries occurring on a daily basis on Google alone (the company reports 3.5 billion search inquiries a day – or 40,000 a second),

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WHY IT’S CRITICAL TO PRODUCE ORIGINAL CONTENT FOR YOUR WEBSITE?

Content is king. That’s a fact that’s hard to dispute in the age of technology, and the era of the online consumer.

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ESTABLISHING YOUR COMPANY VOICE

In marketing it’s not just about what you say; how you say it makes all the difference. It’s important for every company to consider their company marketing “voice” as they’re building a brand. Word choice plays a large role in what type of feeling you get from the content. For example, an article that uses [...]

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HOW TO REBRAND YOUR OFFLINE COMPANY?

In our last blog post “10 Questions to Ask When Designing a Logo” we briefly touched on the idea of companies who opt to rebrand. That’s a complex topic, so we decided to dive a little deeper. It’s not a task that should be taken on lightly and there are a lot of things to [...]

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WHY HIRING A SOCIAL MEDIA AGENCY MAKES SENSE?

Over the last ten years, social media has become an incredible force in the business world. When used properly, it can help you create a connection with your existing customers and reach new ones to grow your company and provide a multitude of opportunities for businesses to connect with consumers. The constant evolution of the [...]

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10 QUESTIONS TO ASK WHEN DESIGNING YOUR COMPANY LOGO

Whether you’re getting your company off the ground or completely re-branding your existing organization, it’s important for you to decide early how you want to represent your brand. A logo is a visual representation of your brand, and therefore represents your company’s culture, core values, and purpose. A well-designed logo can both create loyal customers […]

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