Digital Marketing

It’s no secret. Both online and offline businesses need a solid digital marketing strategy in order to beat out competition and reach their maximum potential.

Digital Marketing

It’s no secret. Both online and offline businesses need a solid digital marketing strategy in order to beat out competition and reach their maximum potential.

What-is-Digital-Marketing

Digital Marketing for Your Business

Despite the growing popularity of digital marketing and its unquestionable importance in business, many companies still have yet to embrace it. To make matters even more confusing, there’s no shortage of digital marketing companies out there that all claim to deliver the “best results”.

At Wonderboy Creative, we take a different kind of approach by first genuinely getting to know each brand we work with so we can deliver customized solutions. Unlike other companies, there is no “one-size-fits-all” approach here. To give you a better idea of what we mean, read on to learn more about the importance of digital marketing and the various ways we can make your business more profitable.

What is Digital Marketing?

Before we dive any deeper, it’s important that we first make sure you understand what digital marketing truly is. As a term used to cover a wide range of marketing strategies that involve advertising through digital channels such as search engines, websites, social media, apps, and email, in its essence, digital marketing is the practice of using the internet to creatively reach your target audience and expose them to your brand.

With more people continuing to use the internet for a growing number of tasks, digital marketing will only become more important as time goes on. We are by no means trying to knock offline marketing, which still has its rightful place in marketing depending on your business, but digital can open the doors to a whole new lead source you’ve never truly tapped into.

Though this term can encompass a mind-boggling number of marketing activities, we keep things simple and break it down into two main pillars – content marketing & SEO, and PPC. Whether you’re on the fence about introducing digital marketing to your brand for the first time or you’re ready for a fresh start with a company that delivers honest results, we’re prepared to show you just how significant of an impact it can make.

However, despite the growing popularity of digital marketing and its unquestionable importance in business, many companies still have yet to embrace it. To make matters even more confusing, there’s no shortage of digital marketing companies out there that all claim to deliver the “best results”.

At Wonderboy Creative, we take a different kind of approach by first genuinely getting to know each brand we work with so we can deliver customized solutions. Unlike other companies, there is no “one-size-fits-all” approach here. To give you a better idea of what we mean, read on to learn more about the importance of digital marketing and the various ways we can make your business more profitable.

What is Digital Marketing?

Before we dive any deeper, it’s important that we first make sure you understand what digital marketing truly is. As a term used to cover a wide range of marketing strategies that involve advertising through digital channels such as search engines, websites, social media, apps, and email, in its essence, digital marketing is the practice of using the internet to creatively reach your target audience and expose them to your brand.With more people continuing to use the internet for a growing number of tasks, digital marketing will only become more important as time goes on. We are by no means trying to knock offline marketing, which still has its rightful place in marketing depending on your business, but digital can open the doors to a whole new lead source you’ve never truly tapped into.

Though this term can encompass a mind-boggling number of marketing activities, we keep things simple and break it down into two main pillars – content marketing & SEO, and PPC. Whether you’re on the fence about introducing digital marketing to your brand for the first time or you’re ready for a fresh start with a company that delivers honest results, we’re prepared to show you just how significant of an impact it can make.

Why is Digital Marketing Important?
Even though there are countless benefits that digital marketing can bring to your business, below, we’ve covered some of the most important ones to help you see what you’ve been missing out on.

Reach Your Audience Like Never Before

When done right, digital marketing can help you reach your target audience in a seemingly endless number of creative ways. Wherever consumers are in the buying process, you can craft custom campaigns to ensure they’re exposed to your brand at just the right time. You can even tap into your existing client list and convert them into brand advocates that make multiple purchases and attract new customers for you.

Understand Your Customers on a Deeper Level

With nearly all digital marketing strategies, tracking progress and results is far easier than with their offline counterparts. There’s no shortage of invaluable metrics and data that you can meticulously pick through to really understand how your customers tick. With so much information at your fingertips, digital marketing makes it easier than ever to learn about your audience so you can better cater to their needs.

Easily Control Marketing Costs

One of the strongest benefits of digital marketing is the ability to easily track how well campaigns are performing and how much revenue they’re generating. In the world of marketing, without knowing this information, it’s the same as driving blindfolded. By carefully monitoring the performance of your strategies, you can easily control spending, track ROI, and figure out what works and what doesn’t.

Give Your Brand Direction

As we continue shifting to an increasingly online world, digital marketing can give your brand some much-needed direction to help keep you on track with growth plans. Because we take such a structured approach, all of our clients enjoy the benefits of having a thoroughly mapped marketing strategy so they always know where they’re heading next. Letting your business drive itself is a surefire way to fall behind.

Stay Ahead of the Curve

If you’re not doing it, you’d best bet your competitors are. In the fiercely competitive world of business, digital marketing can give your brand the upper hand it needs to beat out competitors and soak up more market share. Not only that, but the more you stay on top of it now, the easier it will be to adjust as digital marketing continues to grow in popularity and prevalence.
THE FIRST PILLAR
Content Marketing & SEO

Before we dive into the thick of things, we first want to address the very large elephant in the room. It’s well known that there’s been a long time battle over whether or not content marketing and SEO are two completely different strategies. While that’s not entirely wrong, it’s also not completely true – content marketing and SEO both need each other to work.

Simply put, SEO doesn’t work without content marketing because content is the very substance that makes up SEO. In the absence of consistent high-quality content that uses keywords and inspires link building, essentially, there’s nothing to “optimize”.

By that same token, content marketing needs SEO to work because it helps valuable readers and potential customers find the content you’ve been working so hard to produce. Without SEO, it would just get lost in the billions upon billions of internet pages in existence.

At Wonderboy Creative, it’s our detailed understanding of this symbiotic relationship that allows us to craft customized, dynamic solutions that utilize both SEO and content marketing together to deliver the best results to our clients.

THE FIRST PILLAR
Content Marketing & SEO

Before we dive into the thick of things, we first want to address the very large elephant in the room. It’s well known that there’s been a long time battle over whether or not content marketing and SEO are two completely different strategies. While that’s not entirely wrong, it’s also not completely true – content marketing and SEO both need each other to work.

Simply put, SEO doesn’t work without content marketing because content is the very substance that makes up SEO. In the absence of consistent high-quality content that uses keywords and inspires link building, essentially, there’s nothing to “optimize”.

By that same token, content marketing needs SEO to work because it helps valuable readers and potential customers find the content you’ve been working so hard to produce. Without SEO, it would just get lost in the billions upon billions of internet pages in existence.

At Wonderboy Creative, it’s our detailed understanding of this symbiotic relationship that allows us to craft customized, dynamic solutions that utilize both SEO and content marketing together to deliver the best results to our clients.

All About Content Marketing
Even though there are countless benefits that digital marketing can bring to your business, below, we’ve covered some of the most important ones to help you see what you’ve been missing out on.
What it is

Think about the number of online ads you see on a daily basis. Now, how many of them do you click on? Probably not very many, or perhaps, maybe even none. Every day, internet users are exposed to billions of online ads that are all trying to do one thing – grab their attention.

The way people are researching and buying things these days is completely different from the way it was done even just 10 short years ago. It’s not to say that online ads aren’t effective, it’s just that most companies don’t utilize PPC properly – but more on that later.

Rather than trying to go the hard sale route and tantalize potential prospects with little tidbits of information that inevitably lead to some kind of landing page, content marketing is all about consistently delivering free, valuable, and relevant content to your target audience.

Why it works

Consumers these days aren’t frequently browsing the internet with their credit card in hand, instead, they want to be wined and dined with genuinely helpful information that they can enjoy without having to give you their payment information.

The whole purpose of content marketing is to build trust with your reader base, which then develops into brand loyalty, and, most importantly, happy paying customers. Even though it may sound counterproductive from a cash flow standpoint, the more free information you give you, the more customers you’ll get.

Imagine you’re confronted by two salesmen. One is talking all about the benefits and costs of their product while holding a contract, and the other is offering you a free book that’s packed with information. Which one are you likely to go with? Probably the free book guy.

How to do it

One of the best ways to start getting into content marketing is by starting a blog on your website that you regularly update with value-packed posts on a variety of topics that are relevant and useful to your niche and target consumers.

Of course, content marketing goes far beyond just creating blog posts, it also encompasses the creation of valuable content in a variety of formats such as white pages, infographics, videos, and even webinars to name a few.

After you decide on a content marketing strategy, social media can help you instantly share your content with thousands of potential customers as one of the most powerful marketing channels you have at your disposal.

All About Content Marketing
Even though there are countless benefits that digital marketing can bring to your business, below, we’ve covered some of the most important ones to help you see what you’ve been missing out on.
What it is

Think about the number of online ads you see on a daily basis. Now, how many of them do you click on? Probably not very many, or perhaps, maybe even none. Every day, internet users are exposed to billions of online ads that are all trying to do one thing – grab their attention.

The way people are researching and buying things these days is completely different from the way it was done even just 10 short years ago. It’s not to say that online ads aren’t effective, it’s just that most companies don’t utilize PPC properly – but more on that later.

Rather than trying to go the hard sale route and tantalize potential prospects with little tidbits of information that inevitably lead to some kind of landing page, content marketing is all about consistently delivering free, valuable, and relevant content to your target audience.

Why it works

Consumers these days aren’t frequently browsing the internet with their credit card in hand, instead, they want to be wined and dined with genuinely helpful information that they can enjoy without having to give you their payment information.

The whole purpose of content marketing is to build trust with your reader base, which then develops into brand loyalty, and, most importantly, happy paying customers. Even though it may sound counterproductive from a cash flow standpoint, the more free information you give you, the more customers you’ll get.

Imagine you’re confronted by two salesmen. One is talking all about the benefits and costs of their product while holding a contract, and the other is offering you a free book that’s packed with information. Which one are you likely to go with? Probably the free book guy.

How to do it

One of the best ways to start getting into content marketing is by starting a blog on your website that you regularly update with value-packed posts on a variety of topics that are relevant and useful to your niche and target consumers.

Of course, content marketing goes far beyond just creating blog posts, it also encompasses the creation of valuable content in a variety of formats such as white pages, infographics, videos, and even webinars to name a few.

After you decide on a content marketing strategy, social media can help you instantly share your content with thousands of potential customers as one of the most powerful marketing channels you have at your disposal.

5 Mind-Blowing Content Marketing Statistics
1. The Power of the Blog
If you’ve been doubting what a blog can do for your brand, you’ll be surprised to learn that small businesses with a blog experience 126% more growth that businesses without one.
2. Cost Effective Lead Generation
Content marketing has been shown to generate as much as three times more leads than outbound marketing while also costing an impressive 62% less.
3. Content Marketing vs. Paid Search Ads
When compared dollar for dollar, content marketing was able to get three times as many leads as paid search marketing for each dollar spent.
4. The Conversion Rates You’ve Always Wanted
Because marketing is all about conversions, we love to point out that content marketing generates conversion rates that are six times higher than that of traditional marketing.
5. How Much Content is Too Much
To give you a better idea of how much content you should be publishing for the best results, more than 60% of professional marketers are publishing at least one piece of content each day.
How we fit into the picture

Starting a blog and coming up with creative ways to distribute high-quality content on a weekly, if not daily basis, requires a lot of resources and manpower. If you’re a small business that already has a few people wearing multiple hats, it’s simply not a feasible undertaking.

At Wonderboy Creative, we offer a comprehensive suite of content marketing strategies so you can focus on more important business aspects. Our team can handle everything from topic brainstorming to full content creation across a variety of formats.

No matter what kind of content schedule you’re looking to establish, we can work around your budget to ensure your brand is effectively tapping into this important marketing channel.

All about SEO

At its most basic level, SEO is the practice of increasing the amount of quality traffic to your website through search engine results. Whenever you search for something on Google, the results that show up (minus paid ads at the top) are the organic search results that have the highest chances of giving you the information you’re after.In order to determine which results show up where, search engines like Google use complex algorithms and a laundry list of ranking factors that essentially evaluate and “grade” each web page that’s uploaded to the internet. Naturally, the closer you rank to the top result on the first page of a search, the more traffic you’re going to get.Though this is by no means a complete list – no one knows all the metrics Google takes into consideration, besides Google – here are some of the most heavily weighed factors:

– Domain authority
– Page authority
– Content quality
– Keyword usage
– Content length & formatting
– Traffic quantity & quality
– Social metrics
– Domain-level brand features

As you can see, SEO gets very complex, but essentially, it all comes down to making sure your website and content can be easily found and digested by search engine users while providing them with an abundance of value.

Because SEO involves more behind the scenes work, it’s not uncommon for companies to overlook its importance. Search engines like Google are constantly making changes to their algorithms, which ultimately affect the SEO practices that brands should be using

All about SEO

At its most basic level, SEO is the practice of increasing the amount of quality traffic to your website through search engine results. Whenever you search for something on Google, the results that show up (minus paid ads at the top) are the organic search results that have the highest chances of giving you the information you’re after.In order to determine which results show up where, search engines like Google use complex algorithms and a laundry list of ranking factors that essentially evaluate and “grade” each web page that’s uploaded to the internet. Naturally, the closer you rank to the top result on the first page of a search, the more traffic you’re going to get.Though this is by no means a complete list – no one knows all the metrics Google takes into consideration, besides Google – here are some of the most heavily weighed factors:

– Domain authority
– Page authority
– Content quality
– Keyword usage
– Content length & formatting
– Traffic quantity & quality
– Social metrics
– Domain-level brand features

As you can see, SEO gets very complex, but essentially, it all comes down to making sure your website and content can be easily found and digested by search engine users while providing them with an abundance of value.

Because SEO involves more behind the scenes work, it’s not uncommon for companies to overlook its importance. Search engines like Google are constantly making changes to their algorithms, which ultimately affect the SEO practices that brands should be using

5 Eye-Opening SEO Statistics
1. Google is The Powerhouse of Search Engines
Google gets more than 65,000 searches every second of every day. What that means for you is the better your pages rank, the more likely customers are to find you instead of competitors.
2. A Peek Behind the Curtain
In an interview with one of Google’s high ranking strategists confirmed that high-quality content and link building are the two most important signals used by Google to rank your pages.
3. Just How Valuable is the #1 Spot
To help give you a better idea of how important SEO is, first-page search results on Google get a whopping 91.5% of the traffic. Bottom line, you don’t want to be anywhere but the first page.
4. Content is Still King
Even though paid advertisements take up a fair amount of first-page real estate in search engines, organic searches account for 51% of total website traffic.
5. Where Your Efforts Should Be Focused
Even though there are a handful of popular search engines, as it stands today, Google holds just over 73% of total search engine market share.
How we fit into the picture

Learning everything there is to know about SEO can take a long, long time. In fact, SEO experts that have been at it for years are still constantly learning and honing their craft. The reason for this is that SEO is constantly changing and evolving as search engines make updates, meaning you always have to be on top of what’s new.

At Wonderboy Creative, our team of professionals not only have years of SEO experience, but they stay on top of the seemingly endless stream of updates so you don’t have to, ensuring your online presence doesn’t get injured by the use of “black hat tactics”.

For each client we work with, we do a thorough review of your current website to develop a custom SEO strategy that will get your brand where it needs to go.

How we fit into the picture

Learning everything there is to know about SEO can take a long, long time. In fact, SEO experts that have been at it for years are still constantly learning and honing their craft. The reason for this is that SEO is constantly changing and evolving as search engines make updates, meaning you always have to be on top of what’s new.

At Wonderboy Creative, our team of professionals not only have years of SEO experience, but they stay on top of the seemingly endless stream of updates so you don’t have to, ensuring your online presence doesn’t get injured by the use of “black hat tactics”.

For each client we work with, we do a thorough review of your current website to develop a custom SEO strategy that will get your brand where it needs to go.

THE SECOND PILLAR
Pay-Per-Click Marketing (PPC)

The other pillar that makes up our digital marketing strategy is the time-tested tactic of pay-per-click marketing. Even though we made PPC marketing appear as the “bad guy” when we were talking about content marketing in the previous section, it’s an essential part of digital marketing that nearly every business can benefit from.

Afterall, having the ability to put highly customizable, targeted ads directly in front of your audience is hard to pass up. While making sure your website and content rank organically is important, PPC is a powerful way to get brand exposure instantly.

With a little experience, you can have an ad campaign up and running in as little as a few hours, though mastering PPC takes an extensive amount of practice. Even better, when you have the appropriate budget, your ads can appear on the first page of search results.

The biggest benefit of PPC, when compared to other advertising channels, is the fact that you only pay when someone clicks on your ads, making it easier to ensure you only pay for qualified leads rather than the number of impressions.

Another powerful benefit of PPC is the ability to target consumers at any stage of the buying process. Whether simply trying to gain exposure, attract buyers that are in the research phase, or going for the consumers that are ready to make a purchase, you have the flexibility to design campaigns for just about any goal.

THE SECOND PILLAR
Pay-Per-Click Marketing (PPC)

The other pillar that makes up our digital marketing strategy is the time-tested tactic of pay-per-click marketing. Even though we made PPC marketing appear as the “bad guy” when we were talking about content marketing in the previous section, it’s an essential part of digital marketing that nearly every business can benefit from.

Afterall, having the ability to put highly customizable, targeted ads directly in front of your audience is hard to pass up. While making sure your website and content rank organically is important, PPC is a powerful way to get brand exposure instantly.

With a little experience, you can have an ad campaign up and running in as little as a few hours, though mastering PPC takes an extensive amount of practice. Even better, when you have the appropriate budget, your ads can appear on the first page of search results.

The biggest benefit of PPC, when compared to other advertising channels, is the fact that you only pay when someone clicks on your ads, making it easier to ensure you only pay for qualified leads rather than the number of impressions.

Another powerful benefit of PPC is the ability to target consumers at any stage of the buying process. Whether simply trying to gain exposure, attract buyers that are in the research phase, or going for the consumers that are ready to make a purchase, you have the flexibility to design campaigns for just about any goal.

The Different Types of PPC Ads
Depending on what your goals are and where your target audience spends most of their time online, PPC advertising offers a variety of ad types so you can select the one that’s going to yield the best results.
1. Search Ads
This by far the most popular type of PPC ad. Search ads show up along the top of search results when users type in search phrases that contain keywords related to your campaign. These give you the best chances of beating out competitors and getting your products or services out there quickly when you’re still building your content marketing/SEO strategy.
2. Display Ads
Unlike search ads, display ads are used to grow your brand’s awareness and keep it in the minds of potential consumers as they’re browsing the web. Whether browsing other websites, checking their email, or even on a mobile device, display ads are great for exposing customers to your brand, especially those that may have visited your website with retargeting ads.
3. Video Ads
Over the last few years, video ads have been growing rapidly in popularity and serve as a great way to advertise your brand with a more immersive experience. Additionally, not only are more consumers preferring video content over text, but they look great on just about any device or marketing channel you choose to use them on.
4. App-Based Ads
In-app advertising is one of the fastest growing forms of mobile advertising due to the increasing usage of mobile devices. In fact, in 2017, the average US adult spent 2 hours and 25 minutes per day in apps. This creates a prime opportunity for you to increase brand exposure through a marketing channel that will only continue to grow.
5 Shell-Shocking PPC Statistics
1. A Glimpse of What You Can Make
Despite the countless horror stories about brands that blew hundreds of thousands on PPC, a study by Google found that the average business makes $2 for every $1 spent on PPC.
2. Get Your Brand On The Map
If your content marketing and SEO strategies have been going a little slower than expected, search ads have been shown to increase brand awareness by as much as 80%.
3. High Conversion Traffic is on the Way
Getting website traffic to convert has long been the problem marketers face. However, studies have found that PPC traffic generates about 50% more lead conversions than organic traffic.
4. The CTR You Wish You Had
When compared to the standard banner ads that overpopulate the web, video ads see a CTR that’s a shocking 2,700% higher.
5. Where Things Are Headed
Even though video ads are seeing a boost in popularity, for 2018, 60% of marketers have stated that they plan to spend more on text and mobile ads.
How we fit into the picture

As lucrative as PPC advertising can be, if you don’t know what you’re doing, you can quickly and easily blow through an entire months marketing budget in just a few days. Additionally, most businesses think of PPC as a “set and forget” strategy when it couldn’t be more opposite.

Rather than having to spend hours each week doing keyword research, analyzing metrics, and adjusting campaigns, our dedicated and experienced team can handle it all for you. We keep you updated on everything we do so you’re always in the driver seat and able to make well-informed decisions.

Our experience with PPC and ability to analyze the consumer journey in real time allows us to create highly targeted campaigns that yield game-changing results.

How we fit into the picture

As lucrative as PPC advertising can be, if you don’t know what you’re doing, you can quickly and easily blow through an entire months marketing budget in just a few days. Additionally, most businesses think of PPC as a “set and forget” strategy when it couldn’t be more opposite.

Rather than having to spend hours each week doing keyword research, analyzing metrics, and adjusting campaigns, our dedicated and experienced team can handle it all for you. We keep you updated on everything we do so you’re always in the driver seat and able to make well-informed decisions.

Our experience with PPC and ability to analyze the consumer journey in real time allows us to create highly targeted campaigns that yield game-changing results.